German e-Commerce market in 2016
One of the largest european markets, has encountered a rapid online sales growth. Over 1.47 billion people are online shoppers as we speak and by 2021 the numbers might add up to 2.34 billion online retail users. Let’s have an inside look on crucial data on German e-commerce market, that might determine the trends in EU.
German e-commerce market is vast and growing, with a well received prognosis of taking over more than 50% of sales. This might be a trend for all developed european markets, as Germany is an example in many areas of economy and politics. As the fifth largest e-commerce market, it’s only surpassed by China and USA. In 2016 Germany has reached 53 billion euro in internet sales, and is projected to make $82 billion by 2018.
- 89% of German population use internet, and 74% of the users have made a purchase online in 2016
- The market has grown by 18.3% from last year
- Online market has a 14% participation in whole retail
- About 18% of all european online sales happen in Germany.
- Mobile purchases make 32% of the sales online
- Top products bought online in Germany are: clothes, books, consumer electronics
- 92% of online buyers choose home delivery
- 29% buyers choose card payments and 22% prefer other online payments
- Main e-commerce companies are: Amazon, eBay and Otto. They make about 24.95 billion euro of revenue.
Home delivery, payment methods and main platforms that people make their purchases, make us believe that similar trends will be transmitted to other countries. The German market prognosis is showing a massive trend in returns — some reports show about 50% of the orders are said to be returned. Also, the delivery date is not as crucial for buyers, as we would expect it to be — same day delivery is not a decision maker when it comes to making a purchase. Will German prognosis be crucial for other countries? Will Germany become an essential player in e-commerce worldwide? DreamCommerce is ready for the game — we have German Market integrations that allow to build a White Label e-commerce platform for brands that want to offer intuitive and easy online stores to their customers.
