New marketing tricks for Hosting — what’s gonna change in 2017?
The stats are eye-opening. According to Internet Live Stats, about 300–500 new pages are created each minute. 18% of all websites are run on WordPress, almost 12% of pages created each day are online stores and 68% of internet traffic will be generated by mobile in 2017. How can predict marketing trends and deal-makers from those facts? Let’s look at the most possible directions for a great strategies.
Fantastic Features
Plenty of hosting offers make the business more and more difficult. Features are what makes a service stand out, but also forces other companies to implement them in order to stay on track. What matters most is not even the feature itself, but implementation. You can offer eCommerce — but will it be a PrestaShop integration, website widget, own White Label platform? That’s up to you. Clients enjoy also website builders — no one has time to develop pages from scratch — a wide variety of templates, pick & drop boxes or the possibility to customize the website is definitely a value. nTLD’s, e-mails with the domain name, or AdWords credits, can convince your clients.
Social Media & SEO
Looking at the mobile & desktop usage, it’s good to predict experiences and ways of interacting with a marketing campaign. First of all, we have “not yet interested” people, that haven’t thought of hosting own web page yet. It’s best to target them on mobile — Social Media scrolls are a perfect place to highlight the advantages of having a www hosted on your service. The second group is “I’m already interested in hosting” ones, with a need to search for the greatest hosting service via Google. AdWords & SEO — you’ve guessed it. This way you can plan a great visual campaign and target good blog content, that will appeal to your customers instantly. Lastly, we have all those, that are “still thinking” — remarketing is the key here. With great, tailored catchphrases, eye-catching graphics and effective Call To Actions, your undecided leads will know more about your offer.
Local & Global Ranks
Top tens in hosting services are as popular articles as Miss Universe elections. There is a lot going on in the market, so you have to remember three crucial things upon which your business is judged. These are uptime, speed & customer service. In most of the rankings, they are the key factors that determine your position. If you have less than 99% uptime, your pages take more than seconds to upload or your customer service is slow, your position will be much lower. We have written a piece on great customer service (link) — in order to provide it, you should create a complete FAQ online & have a detailed system for managing tickets.
The Expats
There is another target that you shouldn’t forget about. Competition’s clients might be as interested in your service as fresh leads, that don’t have a website yet. It’s all about the prices and easy transfer. You can make special offers for those, that are changing web hosting, you can offer tutorials on how to transfer without losing data or a broad information, on how to convert without downtime. Think about your biggest competitors on the market, read the customer reviews on their websites and Social Media channels — any conclusions? If there are some outstanding differences, make sure that you highlight your benefits in comparison to the others. This way you’ll create a feeling of having everything covered.
