Thanks for the read Grieg! Apple will definitely step up in my opinion… but i think both AR & VR will have a future (mostly developed) in games ($) and vCommerce ($) — the fields where profit is really measurable :) (I have a piece on vCommerce: https://medium.com/dreamcommerce/vcommerce-the-vision-of-the-future-6249f43f7dc9#.k2ch9i1qn)